Content ID

330541

Monarch Tractor partners with India-based artificial intelligence start-up

Monarch Tractors, maker of a fully-electric, driver-optional, smart tractor, has entered a partnership with Einsite, an India-based start-up specializing in artificial intelligence (AI) and machine vision analytics.

Einsite uses machine-mounted and camera sensors to capture site activity, and in-cab edge computers to form insights to help managers make better decisions. The company has already deployed its tech on several construction sites and mines across the United States and India. In its partnership with Monarch, the Einsite engineering team will be working on the development of edge applications, autonomy models, and algorithms. 

“Edge AI” is the deployment of AI applications in devices used in the physical world, according to Nvidia Corporation. It’s named “edge” because the computation is done near the user at the edge of the network, close to where the data is located, rather than being relayed to a central cloud computing facility or data center. This reduces latency in computing and can mean accelerated data analysis and faster decision-making by the AI.

For Monarch, edge AI means the tractor can filter, analyze, and make decisions locally on the tractor itself, instead of sending the sensory data over the cloud for processing. In agriculture, where limited data connectivity is often a challenge for farmers, Monarch’s tractors can’t rely on data availability to function. The edge AI, along with Monarch’s other technology, allows the tractor to operate without internet connection. 

One of Monarch's autonomous MK V tractors in the field.
Monarch Tractors

“We have found strong synergy with Einsite in both our missions and areas of work,” says Praveen Penmetsa, co-founder and CEO of Monarch Tractor. “Einsite's mission of making dynamic, outdoor industries more productive aligns with our goal of modernizing the farm.”

This partnership is part of Monarch’s plan to expand its footprint in India, with the opening of its first office in the city of Hyderabad. Penmetsa says Monarch and Einsite are in the same technology space using vision AI technology to increase the efficiency of operations, namely in farming and construction, making them a natural partner for the new office. 

“We’re proud to partner with the Monarch team and share our joint expertise to maximize autonomous solutions that enable farmers to achieve new levels of productivity,” says Anirudh Reddy, founder of Einsite.

For more information about Monarch and its MK-V tractor, visit monarchtractor.com

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