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Need for a Disciplined Marketing Plan

This summer’s grain price volatility illustrates the need for a disciplined marketing plan. Becoming a disciplined marketer does not happen overnight. It requires input from multiple sources to determine costs of production, estimated yield potential, and income goals. If prices reach a point where you can market grain in a profitable fashion, then that’s a great place to be.

One tool to help you incorporate marketing into your day is Successful Marketing newsletter. It offers you decision-making tools to help you sell grain at higher prices. It’s designed to educate you on grain marketing strategies that can help increase your confidence in making marketing decisions.

Al Kluis of Kluis Commodities shares his 40 years of commodity trading experience. He focuses on managing risk vs. speculating with your crop-selling decisions.

That’s what you can expect with this newsletter. 

Along with straight-forward strategies to develop a marketing plan, Successful Marketing newsletter provides specific advice on generating cash flow for your operation. 

The August issue (sample page shown above) points out how to make decisions in volatile markets. In that issue, Kluis says, “Prices take the steps up and the elevator down.” That is so true. It is emotionally challenging to watch prices collapse in a fraction of the time it took to rally. When this type of price action occurs, don’t spend time trying to figure out how it can be justified. Instead, find ways to avoid putting your operation in a similar situation down the road.

Volatility can create great selling opportunities, and it can make those opportunities vanish in what seems like a blink of an eye. 

Successful Marketing newsletter is designed to help you make more money, period.

In addition to a monthly printed newsletter, a weekly email newsletter, and email alerts based on changes in the markets, you get the Quarterly Grain Stocks Reports.

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