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Commodity Classic 2019 Recap

According to the Commodity Classic Twitter page, this year’s event in Orlando, Florida, may have been one of the most well attended in the history of the Commodity Classic.

A number of Successful Farming editors were in attendance to cover the latest in news, technology, and products for farmers.

Many industry experts shared their perspective and experience on the Successful Farming Main Stage throughout the show.

Opening Session

Leaders of the corn, soybean, wheat, and sorghum commodity organizations along with the president of the Association of Equipment Manufacturers  started the opening session by sharing their priorities for the year.

All the group representatives voiced their support for the new USMCA.

Secretary of Agriculture Sonny Perdue was welcomed with a standing ovation from the farmers in attendance.

To begin his address, Secretary Perdue acknowledged the tension that was in the room when he addressed the Commodity Classic crowd in 2018. He continued by recounting the accomplishments of the administration over the last year.

Perdue said the 2018 Farm Bill was a memorable birthday present. It was signed by President Trump on Perdue’s birthday, December 20.

Perdue also spent a significant part of his time on stage talking about trade. He said, “I am cautiously optimistic on progress,” in reference to a trade deal with China.

Behind the Scenes at Commodity Classic

Crops Technology Editor Gil Gullickson caught up with James Coffman and Gary Hughes with Tower Farms in Orlando, Florida, on day one of the Commodity Classic. Watch the video below to see a tour of the vertical farm that serves convention attendees the freshest greens possible.

Marketing

A number of speakers and learning sessions were available to help farmers grow their marketing knowledge.

Agronomy editor Bill Speigel walked away from one session with this thought.

Even though a lot of time was devoted to marketing at Commodity Classic, just 4% of the farmers attending the Stoller event said marketing is what they were most looking forward to learning about in Orlando. Numerous reports say marketing is a weak point for many farms across the country.

However, Successful Farming contributing editor Al Kluis of Kluis Commodities drew quite a crowd at the Main Stage. Read this article for the four key fundamentals Kluis says will influence commodity prices this year.

Precision Technology and Data

Gil Gullickson also spent time at the Land O’ Lakes Sustain booth speaking with Matt Kruger about the new Truterra Insights Engine. This technology helps farmers rate their stewardship practices and determine ways they can improve. Watch the video below to see a demonstration.

Advanced Technology editor Laurie Bedord found these points notable after attending the “Can Blockchain Deliver Real Value to Farmers?” session.

Commodity Crops and Products

With leaders from corn, soybean, wheat, and sorghum groups in attendance, seed and crop products were a huge focus of the event.

In one session, Matt Bennett from John Steward and Associates offered this prediction.

Josh Rausch from Stoller encouraged farmers attending Commodity Classic to try planting soybeans earlier than corn this year. Doing so will give you more potential days of flowering before summer solstice, he told the group.

Machinery

Lots of new iron was on display for farmers attending Commodity Classic.

John Deere Air Seeder N500C
Natalina Sents

John Deere displayed its recently redesigned N300C air seeder and one of the new R-series tractors the company introduced at the 2019 National Farm Machinery Show.

Kubota also highlighted the second generation of M7 tractors that were introduced last month.

The new AFS Connect Magnum series tractor from Case IH was showcased in the Case IH booth.

New Holland featured its new Genesis T8 with PLM Intelligence that the company unveiled just weeks ago.

Cover Crops

Four farmers shared their experiences with cover crops on the Successful Farming Main Stage on day one of Commodity Classic. Spiegel shared several of their comments on Twitter.

Doug Poole is a farmer in eastern Washington.

Main Stage Speakers and Learning Sessions

Rob Sharkey of Shark Farmer TV and the Shark Farmer Podcast took his turn on the Successful Farming Main Stage. Sharkey shared his experiences with entrepreneurship and thinking outside the box. Several times during his address Sharkey reminded the crowd that you will crush your potential by trying to fit in. Read more about his talk in this article.

Marji Guyler-Alaniz, founder of FarmHer is also a familiar face for viewers of Successful Farming TV and readers of Agriculture.com. She shared her experiences photographing women in agriculture around the country on the Main Stage on Friday.

Jolene Brown is a speaker, author, and family business consultant who shared her experience and humor on the Commodity Classic Main Stage. She challenged families to answer the question, “Are you a family-first business, or a business-first family?” Read more about her session in this article.

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