Content ID

336381

Farm Credit agencies launch new team to boost farmer success

Three Farm Credit associations have launched a new team specifically focused on arming farmers with up-to-date market analyses and fostering their success. 

“We want to make sure they are as successful as they can be, and one of the areas we think is an opportunity to make them more successful is to put together a group of industry analysts that's very focused on the needs of our clients,” says Matthew Roberts, senior grains analyst for Terrain, the name of the team. 

Terrain was created by American AgCredit, Farm Credit Services of America, and Frontier Farm Credit. It currently includes five leading analysts focused on grains and oilseeds, dairy, animal protein, macroeconomics, and forest products. They are in the process of adding wine and specialty crop analysts. 

Terrain is designed to be a resource for the 70,000 clients across 10 states currently served by the three Farm Credit agencies. Roberts says the idea for the initiative came from the agencies’ long-term planning efforts and a desire to help their clients be as successful as possible. 

“One of the things they realized is that they have to make sure their customers have access to the best intelligence and information of anybody,” he says. “As their lenders, that’s in our interest.”

Roberts says this can take several forms such as one-on-one meetings and group presentations but the primary focus will be on conducting research and sharing reports through the agencies’ networks. The team will produce industry outlooks ranging from three months to 10 years. 

“When they start getting into those longer-term [outlooks]...they really start looking...at what are some of the big trends and factors…that have the potential to shift or change the industry,” says Heather Stettner, engagement manager at Terrain.

She says Terrain will explore the challenges and opportunities on the horizon and how producers can position themselves to take advantage of opportunities and avoid harm from negative trends.  

And they are hitting the ground running, releasing their first major outlook on the future of ethanol and electric vehicles the week after the group is publicly announced. 

Terrain and the resources they produce are free to American AgCredit, Farm Credit Services of America, and Frontier Farm Credit clients.

Read more about
Loading...

Talk in Marketing

Most Recent Poll

Will you have enough on-farm storage for harvest?

I just want to see the responses
46% (21 votes)
Yes
35% (16 votes)
No, it’s going to be a bin-buster
9% (4 votes)
Maybe, depending on yields
7% (3 votes)
No, I am looking at new bins or temporary storage
4% (2 votes)
Total votes: 46
Thank you for voting.