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John Deere opens new marketing HQ

Like the Western Soapberry tree that graces the entrance of the new John Deere Sales and Marketing Center, both have a long history in Kansas.

Known as the nation’s largest Soapberry tree, this particular Western Soapberry tree has been a part of the Olathe, Kansas, landscape for decades as has John Deere, a company that has been in the area since 1869.


“John Deere has a long, rich history in this area,” says John Lagemann, John Deere VP, Ag & Turf Sales and Marketing, Region 4. “Today we are embarking on another history making event and I am proud we are able to make such an investment in Olathe.”

The Center officially opened on Friday, September 30th with a ribbon cutting ceremony, which was attended by employees, city and state officials and other special guests.

“The completion of this building is a highlight and benchmark for all of us,” says John Deere’s Barry Nelson, Manager, Media Relations.

The 126,150 square-foot-facility is designed to accommodate 510 marketing professionals who provide support and service to John Deere sales branches as well as ag and turf dealerships in the U.S., Canada, Australia, and New Zealand. Currently, there are just over 400 employees at the facility.

The building, which meets U.S. Green Building Council requirements, is LEED (Leadership in Energy and Environmental Design) certified and qualifies for a gold classification. The facility is also designed to enhance the work environment and help support teamwork between groups.

“John Deere is a company whose plow runs deep in the Kansas soil,” says Sam Brownback, Kansas Governor. “As we look to the future, we are facing the most challenging era in agriculture. John Deere believes in that future and continues to invest in that cause.”


Kansas Governor Sam Brownback and U.S. Senator Pat Roberts talk about the importance of private-sector ag research like that John Deere performs at that company's opening of a new marketing facility in Olathe, Kansas.

To learn more, contact your local John Deere dealer or visit

Editor's Note: Laurie Bedord and Jeff Caldwell contributed to this report.

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