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New platform offers ag retailers confidence in field recommendations

Intelinair, an automated crop intelligence company, is launching a new platform so ag retailers have a better understanding of what is happening in fields. The platform, AGMRI Enterprise, will aggregate a view of customers’ fields with regularly scheduled flights, gathering details on fields and surrounding geographical areas.

“We are honing real-time alerts to save retailers time and provide them the confidence they need in making recommendations to their customers,” says Kevin Krieg, director of product marketing for Intelinair. “Our retail customers will be able to elevate their management recommendations with a clear understanding of what is happening in individual fields, earlier than ever before, and gain aggregate insights for their region throughout the growing season.”

Data from AGMRI Enterprise will be available through Webapp and the iPhone app, and the platform includes two new features: a Dashboard and a Virtual Scout. 

The Dashboard provides quick access to activity and data in customer fields and an overview of challenges and opportunities. This feature specifically addresses weed pressure, emergence, yield risk, and nutrient deficiency.

The Virtual Scout gives a bird’s-eye view of the field, with the ability to see issues before they are visible to the naked eye. This gives customers the opportunity to address an issue before it becomes a major problem.

“We provide the ability for retailers to know - big-picture - what is happening in a field and then narrow down specific locations within that field,” says Krieg. “It’s the trust-but-verify situation. We are giving them a tool to increase their ability to detect issues and provide direct communication to their customers about what they are seeing or not seeing within a field.”

The AGMRI Enterprise tool works through either in-season satellite imagery or aerial imagery. Satellite imagery is offered in the United States and Canada, while aerial imagery is currently available in certain counties in Illinois and Indiana. Intelinair has plans to expand aerial imagery options in the future. 

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