Content ID

45594

BASF Makes Precision Ag Weather Agreement

BASF has made an agreement with Iteris, Inc., a company that provides
weather information solutions. BASF will be using Iteris' ClearAg
high-resolution field level precision hail information within it's
precision agronomy sales and customer support tools.

BASF sales
and customer support staff will have access to Iteris’ field-level hail
information, including descriptions of hail events by state, county,
township, or zip code, hail amounts, and graphic maps of hail events in
most states. In the case of a hail event, BASF hopes to be able to
quickly notify U.S. corn and soybean growers in time for precise crop
protection response, according to a company report.

“It’s
important for corn and soybean growers to quickly assess and respond to
hail-related crop damage before fungus or other diseases have time to
set in and cause further damage,” said Gary Fellows, BASF tech service
fungicide and seed treatment manager. “By leveraging Iteris’ ClearAg
hail data, we can send a notification to growers on how to treat or
respond to hail-damaged crops for improved execution in the field.”

“By
delivering our high-resolution ClearAg hail data to BASF, we are
empowering their sales and support staff, as well as their U.S. Crop
Protection customers, with actionable information for more proactive
field response,” said Abbas Mohaddes, president and CEO of Iteris.

ClearAg from Iteris provides
agribusinesses with the actionable field-level weather information
needed for data-driven decision making of efficient crop management,
risk reduction and mitigation, and resource allocation, according to a
company report. ClearAg is a series of application programming
interfaces (API) and products that can be readily integrated with
third-party agricultural software applications. ClearAg is currently
available through a single partner and platform.

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