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Wrangler’s ‘Rooted Collection’ Uses 100% Locally Sourced Cotton

Cotton sourced from five growers who deploy Wrangler’s soil health principles.

If you’re going to walk the walk when it comes to sustainable agriculture, Wranger reckons you might as well be wearing a pair of the company’s new locally-sourced, 100% sustainable blue jeans. 

The company is unveiling its “Wrangler Rooted Collection,” a limited, premium line made from cotton that is traceable right down to the farm on which it was grown. Each piece of the five limited edition pairs of jeans is grown, milled, cut, and sewn in the United States. 

There are five state-specific pairs of jeans: the Alabama Jean, the Georgia Jean, the North Carolina, Jean, the Tennessee Jean, and the Texas Jean. The sustainable cotton used for each state’s jean is 100% traceable to a family farm in that state. Each state’s design includes a unique wash, plus trim and patch details featuring the state’s silhouette and other embellishments. The collection also includes two T-shirt designs for each state and three national designs.

“The Wrangler Rooted Collection reflects our commitment to strengthening local communities and supporting U.S. farmers,” said Tom Waldron, global brand president of Wrangler. “Equally important, the introduction of this collection aligns with our goal to continually improve the environmental performance and traceability of our products.”

The family farms supplying cotton to the Rooted Collection are the first growers in the Wrangler Science and Conservation program, which advocates for land stewardship and soil health best practices. These farming practices build crop resilience to weather disruptions while improving yield, reducing water and energy inputs, fighting erosion, and reducing greenhouse gas emissions. Wrangler aims to source 100% of its cotton from farms using land stewardship practices by 2025. The company is also committed to using renewable energy, conserving water in its manufacturing process, and removing unwanted chemistry from the production chain.

Wrangler’s soil health principles align with the practices that Vance Smith uses on his farm near Big Spring, Texas. He is one of the farmers producing cotton for the Wrangler Rooted Collection. 

“The soil health practices we use on our farm include subsurface drip irrigation, reduced tillage, crop rotation, and cover crops,” Smith says. “We’re being more environmentally friendly every day.” 

Adds Eugene Pugh III, who leads operations of Pugh Farms in Halls, Tennessee, “As cotton producers, we work really hard all year to grow a high-quality, sustainable crop, but we’ve never before seen a finished product with our cotton. All my guys here on the farm are incredibly proud to say we grew the Tennessee Jean.”

Other family farms that provided the sustainable cotton for each state’s collection are: 

  • The Alabama Jean - Newby Family Farms of Athens, Alabama (see video)
  • The Georgia Jean - McLendon Acres of Leary, Georgia (available summer 2019)
  • The North Carolina Jean - Lassiter Family Farms of Conway, North Carolina (available summer 2019)

Mount Vernon Mills in Trion, Georgia, makes the denim fabric and the jeans are cut and sewn by Excel Manufacturing in El Paso, Texas.

The Rooted Collection T-shirts were made exclusively with sustainable cotton grown by Vance and Mandie Smith and were manufactured throughout the Carolinas:

  • Spinning at Patrick Yarns in Kings Mountain, North Carolina
  • Knitting by Contempora Fabrics in Lumberton, North Carolina
  • Dyeing by Carolina Cotton Works in Gaffney, South Carolina
  • Cut and sewn by Palmetto Apparel Service in Andrews, South Carolina
  • Printed by TS Designs in Burlington, North Carolina

The Wrangler Rooted Collection initially will be available through and participating retailers. Jeans will retail for approximately $100 per piece, with T-shirts priced from $30 per piece. The Texas and Alabama products will be available through today, and in select retailers soon. The Georgia, North Carolina, and Tennessee products will be available July 4. 

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