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HerdDogg launches long-range smart tags for livestock

Chase Lockhart wants his grass-fed cattle to spend as much time as possible in the field, where their food is. Because cattle are spending more time in the field, it also means the Wyoming producer must have a way to effectively monitor each animal. 

The HerdDogg DoggTags offer Lockhart a solution. Using Bluetooth 5 technology, the DoggTags capture sensor data within an active smart tag attached to an animal’s ear that reads at distances of 100 yards or more and delivers real-time alerts, animal location, and health information.

The patented technology includes two tag options – the TraceTag and the WelfareTag. The TraceTag reports identification and location and lasts up to five years. The WelfareTag tracks animal biometrics and lasts up to two years. The small, lightweight tags have LEDs that can be turned on from any smartphone. Each tag is easily installed on cattle, bison, and other livestock with a standard tag applicator.

“It’s a game changer for me if I don’t have to round them up for health checks or herd counts. The less you mess with your cattle, the healthier they are,” Lockhart says. “That’s good for both the cattle and the consumer.”

HerdDogg’s portable tag reader, the DoggBone, is a Bluetooth-to-cellular bridge for remotely monitoring livestock. It can read tags at a distance of 100 yards or more. Sensor data is sent and stored to the HerdDogg platform, which supports both mobile and web users. Data is transmitted in real time, and producers can augment animal records with their own insights and reporting.

“We’re bringing Bluetooth 5 technology to an application for which it is ideally suited: beef cattle. Our Bluetooth 5 tags ensure that animals can spend more time in the field and can be remotely monitored over longer distances,” says Melissa Brandao, HerdDogg’s founder and chief revenue officer. “The DoggBone is powerful enough to gather at long distances but portable enough to be moved with your herd or attached to a drone for herd visibility in remote areas.”

The HerdDogg platform enables automated data capture and analytics at an individual animal level, which reduces animal handling and improves accuracy. The rich animal data sets it delivers can be easily shared with livestock buyers, which, in turn, increases an animal’s value.

The TraceTag starter kit lists for $1,199 and includes 25 TraceTags, one DoggBone, and a one-year subscription to The Animal Traceability Platform. The WelfareTag starter kit lists for $1,399 and includes 25 WelfareTags, one DoggBone, and a one-year subscription to The Animal Traceability Platform.

“We’re bringing technology to the herd in the field where they want to be, and data to the producers, wherever they need to be, Brandao says. “That has been our vision from the start.”

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