Content ID


Iowa Start-Up Performance Livestock Analytics Receives Investment From Cavallo Ventures, Inc.

The venture capital arm of Wilbur-Ellis, Cavallo Ventures, Inc., has invested in Performance Livestock Analytics (PLA). Based in Ames, Iowa, the start-up is the creator of livestock analytics software Performance Beef.

“We look for investments in companies that bring value and efficiency to our customers,” says Wilbur-Ellis Nutrition President Andrew Loder. “We are continually looking to partner with companies like PLA that can provide pioneering solutions for our customers and support our innovation vision. The real-time analytics provide producers with greater performance predictability and improved efficiency for their feeding programs while enabling us to understand how we can bring more value to our customers through our products and services.”

PLA’s cloud-based Performance Beef platform helps producers optimize cattle nutrition and animal health by automating the measurement, analysis, and reporting of financial and operational data to ensure better feed management.

“Our Performance Beef technology is an operating platform for livestock producers, providing them with the state-of-the-art analytics and real-time information they need to optimally manage their livestock,” says Dane Kuper, PLA CEO. “Partners like Wilbur-Ellis are key to help us reach more markets and are an indicator of our continued company growth.”

Performance Beef is a software subscription service that helps livestock producers automatically capture feed and veterinary information, which is essential to maximizing profitability. The plaform provides simple, easy-to-use software apps that allow livestock producers to manage all financial, operational, and performance data for their cattle operations.

Chosen as one of Successful Farming's ag tech start-ups to watch in 2018, you can learn more about PLA by visiting

Read more about

Talk in Marketing

Most Recent Poll

Will you have enough on-farm storage for harvest?

I just want to see the responses
46% (22 votes)
35% (17 votes)
No, it’s going to be a bin-buster
8% (4 votes)
Maybe, depending on yields
6% (3 votes)
No, I am looking at new bins or temporary storage
4% (2 votes)
Total votes: 48
Thank you for voting.