Acquisition of 151 Research enables AGCO to create new tech solutions for grain customers
Previously, the two companies had an exclusive technology partnership to develop GSI GrainViz. The precision grain monitoring technology gives growers and commercial operators advanced insight into the moisture content of the grain in steel storage bins. Not only does the acquisition enable AGCO to continue development of GrainViz but it also facilitates the creation of new solutions.
“Our grain customers are facing significant challenges due to low commodity prices, tight margins, and difficulty in finding labor. We need the sharpest minds working on finding answers to these challenges, and we believe this acquisition will help improve our customers’ operations through smarter technology,” says Stefan Caspari, AGCO senior vice president, general manager, grain and protein. “We are excited about the continued development of GrainViz and look forward to creating a connected experience across the entire grain system to increase efficiency and profitability for our customers.”
“Our team’s goal at 151 Research has always been to solve problems by helping customers gain actionable insights to improve their business,” says Paul Card, chief executive officer, 151 Research. “GrainViz allows users to see the moisture content throughout the entire grain mass to proactively manage the quality and quantity of their stored grain. We are pleased AGCO recognizes the benefits this game-changing technology can bring to customers and shares our passion for finding smarter answers to the industry’s biggest challenges.”
The 151 Research team, which includes 45 employees, will be retained. In addition, AGCO plans to use the firm’s Winnipeg office as its smart grain technology center of excellence.
A limited release of GrainViz is planned for fall 2020. A broader launch will take place before the 2021 harvest.