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Agricultural Data Coalition Forms Farmer Advisory Board

The Agricultural Data Coalition (ADC) has formed a farmer advisory board, which is made up of 10 men and women who will help guide ADC as it develops a data management repository to house agricultural information.

“The full potential of our agricultural data is not currently being realized because of management, storage, portability, and delivery challenges,” says Joe Luck, assistant professor and precision ag engineer at the University of Nebraska-Lincoln, a founding member of the ADC. “The mission of the ADC is to build a farmer-friendly product that will aid farmers in getting the most out of the vast amounts of data they collect every day, and the expertise this group of producers brings to the coalition will prove to be essential to that mission’s success.”

The board is a diverse group who farm in seven states and raise a wide range of crops including corn, soybeans, cotton, sorghum, wheat, and potatoes. 

“As we go across the country and see different production systems for different commodities, we want to create tools that can be utilized for a broad set of needs,” says Mississippi State’s Keith Coble, who is an ADC founding member and a W.L. Giles distinguished professor of agricultural economics at the school. “We are excited to have a diverse group of producers from across the Midwest, the Plains, the West, and the South to provide invaluable insight into the unique needs of these different regions and their various crops."

ADC’s mission is to create a neutral, independent warehouse where farmers can securely store and control the data generated by their tractors, harvesters, aerial imaging, and other devices. Over time, that information can be scrubbed, synchronized, and transmitted in an efficient and uniform way to third parties — whether they be researchers, insurance agents, government officials, farm managers, input providers, or anyone else the farmer chooses.

According to Matt Bechdol, ADC’s interim executive director, the coalition is entering a pilot phase. Many advisory board members will be among the first to drive short- and long-term user needs.

“Producers are excited about the era of data-driven agriculture, but they have significant short-term data management burdens plus concerns about controlling the data that represents their trade secrets,” he says. “Henry Ford famously declared that his customers could have ‘any color car they wanted, so long as it was black.’ Getting feedback from farmer leaders is key to building functionality and control that growers will use while making sure it’s the ‘color’ they need.”

Other founding members of ADC include The American Farm Bureau Federation, AGCO, Auburn University, CNH Industrial, Crop IMS, Ice Miller LLP, Purdue University, The Ohio State University, Raven Industries, and Topcon Positioning Group.

To view the complete list of advisory board members, visit

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