Arva Intelligence announces carbon ready program for trusted advisors
In an effort to support trusted advisors and the farmers they work with, Arva Intelligence has launched the Arva Carbon Ready program to help prepare them for emerging carbon markets. The program starts with agronomic data that farmers and advisors already collect and fills in gaps where data is missing. By matching that data to the highest value credit opportunities, they can stay ahead of growing demand for nature-based offsets as well as quantify the impact of current practices.
“When it comes to carbon in agriculture, it is kind of a Wild West out there,” says Mark Isbell, co-founder of Arva Intelligence and originator of some of the first carbon offsets in rice production. “What will differentiate the high-quality carbon offsets from a flood of commodity credits will be the data, your data, that supports the results and documents your regenerative practices.”
Matt Rohlik, Arva director of sales, adds that, “Empowering trusted advisors to bring their growers to the carbon markets is a natural parallel to Arva’s products and portfolio. Instead of going to five different platforms to collect data, we bring it into one platform to calculate your farm’s potential. In the end, you can’t manage what you don’t measure.”