Climate Corporation Enters European Market With VitalFields Acquisition
Climate Corporation, a subsidiary of Monsanto, is entering the European market with the company’s acquisition of VitalFields, a farm management software company based in Estonia. This is part of Climate Corporation’s efforts to deliver ag technologies to farmers around the world.
“At Climate, our vision is to deliver one centralized digital agriculture platform to provide farmers with the tools they need to optimize their operations,” said Mike Stern, CEO for The Climate Corporation. “VitalFields has built a successful business spanning multiple European countries, and we see how their digital tools will complement our Climate FieldView platform offerings in the future. This acquisition marks Climate’s first step into the European market, and we’re looking forward to working with VitalFields to grow and enhance their current tools to help farmers maximize their return on every hectare.”
VitalFields’ system allows farmers to plan, manage, and analyze field activities, including tracking and reporting all crop inputs to help ensure compliance with European Union environmental standards. The company was founded in 2011 and operates in seven European countries, where VitalFields will continue to be available. In addition, Climate plans to expand the VitalFields user base.
“We share The Climate Corporation’s vision of providing one connected digital ag platform for farmers across the globe,” said Martin Rand, CEO and cofounder of VitalFields. “We look forward to the opportunity to expand the availability of the tools we’ve developed to help more farmers across Europe broaden their experience of the value digital tools can provide toward greater efficiency and sustainability.”
At this point, Climate isn’t planning on expanding VitalFields to the states. “The VitalFields product has functionality specific to the needs of European farmers,” says Chelsea Shepherd with Climate Corporation, referencing the tool’s ability to help farmers meet environmental standards. “In the future, if U.S. farmers show demand for that functionality, we would consider bringing that functionality here.”
The terms of the agreement were not disclosed. The VitalFields team will continue operating in Europe.