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Farmers Edge Partners with Planet Satellite Imagery
By expanding its existing partnership with Planet, Farmers Edge will equip its growers with comprehensive, high-quality field imagery more frequently. As a sole distributor, Farmers Edge will have the right to use and distribute high-resolution, high-frequency imagery from Planet’s three satellite constellations – RapidEye, Planet “Doves”, and SkySat – as well as other sensors developed by Planet in the future. This added feature will enable growers to be among the first to take advantage of field-centric, consistent, and accurate insights from satellite imagery.
“Until now, the challenge with satellite imagery was that the data was simply not frequent enough to react to crop stress in a timely manner,” says Wade Barnes, president and CEO of Farmers Edge. “At Farmers Edge, providing our customers with the most concise, comprehensive, and consistent data is at the core of what we do. We understand the need for more image frequency, that’s why we are partnering with Planet. Daily imagery is a game-changer in the digital ag space.”
By combining Planet’s data set and the image-processing technology from Farmers Edge, growers are able to monitor crops earlier and that will afford them the best opportunity to correct issues that could limit crop performance and compromise yield potential.
A wealth of field-centric data will be updated throughout the growing season including early monitoring of crop stand, detection of pest and weed pressure, drainage issues, hail damage, herbicide injuries, nutrient deficiencies, yield prediction, and more.
“Farmers Edge is consistently at the cutting edge of innovation in agricultural technology, and we’re proud to expand our partnership with the company as we work to improve profitability, sustainability, and efficiency for the world’s producers,” says Will Marshall, CEO of Planet. “At Planet, we’re committed to providing our partners and customers with imagery that can match the scale of challenges faced by agriculture – a global data set updated every day to help inform real-world on-farm decisions. We are thrilled to work with Farmers Edge to expand and enhance its offerings to growers around the world.”
“Retailers, co-ops, equipment dealers, agronomists, and all other important advisers to the farmer can now partner with Farmers Edge and leverage this industry-changing capability within their businesses,” says Ron Osborne, chief strategy officer of Farmers Edge. “We're pleased to be able to help so many in our industry manage risks in near real time. This is great for our customers, our partners, and agriculture.”