GrainChain, Mastercard partner to build global network of trust in supply chain
Maintaining its standards and protecting its reputation is paramount for a brand. Yet, the complexity and lack of visibility across global supply chains has made achieving that increasingly difficult. Through their partnership, Mastercard and GrainChain are giving brands and producers the ability to forensically track commodities, from the initial inputs and raw materials all the way to final delivery to consumers. This enables participants to proactively protect consumers while, at the same time, managing their brand reputation, business efficiencies, and bottom line.
“The traceability market is a global industry, and the digital identity of products and goods is even more critical today as consumers, brands, and governments demand to know where products and services are from,” says Deborah Barta, senior vice president of innovation and start-up engagement at Mastercard. “With Mastercard Provenance Solution, we’re focused on helping parties benefit from reliable data, which brings efficiencies throughout supply chains, ultimately helping to protect consumers. With our first partnership in Central America, the collaboration with GrainChain demonstrates our ability to scale globally and transform supply chains across new industries.”
“We’re leveling the playing field for the hard-working producers in North America and Latin America, giving them much more power and control over the process of producing and selling,” says Luis Macias, CEO and founder of GrainChain. “Small suppliers in countries around the world suffer from a lack of reliable real-time information and deserve transparency, accountability, and profitability with streamlined global trade. Through our new partnership with Mastercard, we are providing an unparalleled level of efficiency, reliability, transparency, and security to the entire commodity supply chain.”
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