Growers Edge, CropX Partner on Soil-Sensing Incentive Effort
Growers Edge Financial, Inc. and CropX have announced a strategic partnership that the companies say will help reduce risk and improve yields for farmers.
The partnership gives farmers the confidence to adopt new technologies that drive sustainability and business success in an era of increased environmental and business challenges, says Joe Young, president and chief operating officer for Growers Edge, an Iowa-based company that provides proprietary data analytics to helps growers make sound agronomic and financial decisions.
“The financial instruments available today do not meet the needs of farmers who want to embrace new ways to improve the profitability and sustainability of their operations,” Young said in a press release announcing the partnership.
CropX provides soil-sensing technology that helps farmers cut crop-input costs through optimized farm management technology that delivers water, fertilizer, energy, and labor savings. By analyzing soil data and integrating it with crop models, satellite imagery, and weather forecasts, the CropX cloud-based software platform is designed to boost crop yields through in-field sensors that integrate with irrigation systems to automatically deliver the correct amount of water based on specific plant requirements rather than watering an entire field based on rough estimates.
“Giving farmers direct access to all of the intelligence below the ground empowers them to sustainably cultivate more profitable and productive farms by accurately predicting and managing crop needs. However, many farmers are hesitant to invest in soil-sensing technologies after being burned by complex, expensive – and often even ineffective – technologies in the past,” says John Vikupitz, president, CropX. “Our partnership with Growers Edge will help farms of all sizes and budgets confidently embrace in-soil data technologies to modernize farm management.”
The companies will work together to develop an agronomic prescription based on CropX field trial data and the Growers Edge analytics platform to create a precise model for farmers using CropX sensors to follow in an effort to improve yields and profitability. Farmers will be able to participate in a 2020 pilot program that will feature an irrigation practice prescription and a Growers Edge money-back guarantee that reduces the risk of adopting CropX technology.