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John Deere, Granular Release Profit Maps Tool

As part of their ongoing collaboration, John Deere and Granular have released Profit Maps. This free tool helps farmers view average cost, revenue, and profit map layers at the subfield level in the Operations Center.

By combining the power of machine and production data in the Operations Center with Granular’s business management capabilities, Harley Janssen, product manager for Granular, says farmers will now have the ability to more quickly and easily view subfield level profitability.

“Understanding a farm’s financial health at the field level is one of the most important jobs of every producer,” Janssen explains. “Profit Maps is a free tool that goes a step further and helps farmers assess the financial return on farming practices at a more granular subfield level.”

“Technology advancements have helped farmers to turn variability across their fields into opportunities to improve their profitability,” adds Brad Silva, product manager with John Deere. “Profit Maps helps farmers see the financial impact of those decisions so that they can fine-tune their management practices.”

U.S. farmers can opt in to Profit Maps by clicking the Granular Profit Maps icon on the tools menu in the Operations Center. They can then view average cost, revenue, and profit maps in the Operations Center’s Field Analyzer tool.

For more information on this and other business management tools available through John Deere and Granular, contact your local John Deere dealer or visit You can also visit Granular at

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