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John Deere and Granular Collaborate to Deliver Advanced Business Software Tools to Farms

According to a company press release, John Deere and Granular are partnering to bring together the best operational and financial software in agriculture. Today, the companies announced a product development and comarketing agreement that gives producers more tools to measure and improve their financial performance.

Under the terms of the agreement, the two companies will work to integrate further Granular’s leading Farm Management Software (FMS) product and the John Deere Operations Center. Basic financial FMS functionality will be offered free of charge to Operations Center users in the U.S., Canada, Australia, and New Zealand so that producers who choose to share their machine data with Granular can measure their profitability at the field and subfield levels. The companies will also more deeply integrate Granular’s paid FMS product with the John Deere Operations Center so users of both applications have maximum utility and minimum duplicate data entry.

“Farmers need tools that allow them to learn from their data, turn it into insights, and make informed decisions. Our goal is to help make a good farm even better,” said John Stone, SVP of John Deere’s Intelligent Solutions Group. “With that in mind, John Deere is pleased to partner with Granular because its FMS is a leading solution in this area. It is a strong complement to operational execution tools we have in the John Deere Operations Center.”

“Granular is excited to partner with John Deere because the company shares its commitment to using technology to make farms more efficient and profitable,” said Sid Gorham, Granular cofounder and CEO. “By integrating more tightly with the John Deere Operations Center, we can give farms near real-time visibility into their profitability and use data science to help them improve their financial results.”


About Deere & Company

Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land – those who cultivate, harvest, transform, enrich, and build upon the land to meet the world’s dramatically increasing need for food, fuel, shelter, and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at


About Granular

Granular is the leading software and data science company focused on the business of farming. Its mission is to make farming more efficient and profitable, while preserving and enhancing the value of farmland. Granular was founded in 2014 and is backed by leading technology investors including Andreessen Horowitz, Google Ventures, Khosla Ventures, and Tao Capital. For more information, visit and

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