Content ID


New Ag Data Transparency Evaluator Website Aims To Make Data Decisions Easier

The Ag Data Transparency Evaluator is a tool designed to help farmers understand how their ag data is used when signing up with technology providers to use precision ag products. A set of 10 questions must be answered by companies to determine compliance with certain core principles for ag data ownership, consent, and privacy. Products are then reviewed, based on the answers to the questions, by a third-party administrator. If approved, the company is awarded use of the “Ag Data Transparent” seal.

Since its launch last year at Commodity Classic, the Ag Data Transparency Evaluator has been hosted at American Farm Bureau Federation’s website. this organization was instrumental in getting the Evaluator off the ground.

“After our first year of operation, the Evaluator tool has grown up,” says Todd Janzen, Project Administrator. “That means moving to our own, independent website, enabling technology companies to easily link and show their compliance with the Ag Data Core Principles. The ultimate winner is the farmer who can easily find background to research precision ag products."

The new website allows farmers to easily review how their ag tech provider answered the 10 questions. The site also includes the Core Principles the industry established for ag data in November 2014.

“Growers know the data we produce and collect on our farms comes with a huge value. So, it matters how and when that data may be used by third parties. The Ag Data Transparency Evaluator takes the guesswork out of understanding how companies may collect and use the data I produce as a farmer,” says Britt Raybould, a farmer from St. Anthony, Idaho. “Instead of losing myself in the fine print of terms and conditions, I get straightforward answers to 10 questions that help me make smarter decisions about the data partners I work with in my operation.”

The Seal has been awarded to Onsite (AgIntegrated), Morning Farm Report (Agrible), FARMserver (Beck’s Hybrids), Conservis, Farmobile, Granular, FS Advanced Information Services (GROWMARK), and MyAgData (Independent Data Management) to date. Additional products are currently being evaluated.

You can check out the new website at You can also contact Todd Janzen at for more information.

Read more about

Tip of the Day

Connected coffee-can carrier

Coffee can tote I made this carrier for screws and other fasteners out of small metal coffee cans (but plastic cans would work, too). They are attached to... read more

Talk in Marketing

Most Recent Poll

Will you have enough on-farm storage for harvest?

I just want to see the responses
44% (26 votes)
39% (23 votes)
No, it’s going to be a bin-buster
7% (4 votes)
Maybe, depending on yields
5% (3 votes)
No, I am looking at new bins or temporary storage
5% (3 votes)
Total votes: 59
Thank you for voting.