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Nutrien Launches Integrated Digital Platform

The retail division of Nutrien Ltd. (soon to be rebranded as Nutrien Ag Solutions) has unveiled a digital platform that will serve as an integrated hub to augment the company’s distribution network, agronomic advice, and services.  

“Our new customer portal creates the only omni-channel network across North American agriculture. This launch will pave the way in the industry to allow growers to engage with us in multiple ways,” says Mike Frank, president of Nutrien Retail. “This customer experience hub will be a one-stop solution and allow us to set a new level of experience for growers, empowering them to make the best business decisions possible.”

Initially, the platform will be rolled out in North America. It will be introduced in phases with the first phase available in July 2018. Additional phases will continue into mid-2019.

In the beginning, offerings will focus on making Nutrien even easier to do business with. Over time, it will include digital agronomy services to provide data-driven advice and e-commerce capabilities to seamlessly plan, order, and receive products and services. These key offerings will be incorporated into a centralized hub so that growers can also manage accounts, services, products, and payments on both Web and mobile. 

“As a grower, I’m looking for a full suite of easy-to-use products and services that are personalized to my individual business needs,” says Dan Corcoran. “I’m excited about this new platform that will let me save time, money, and increase effectiveness in addition to providing real-time advice based on my farm’s specific data.”

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