Content ID


Reinke, CropX join forces to help growers maximize crop performance

With more than 80 years of combined experience in research, design, and manufacturing, Reinke and CropX are joining forces to bring their easy-to-use product lines to growers so they can maximize crop performance. Growers in more than 40 countries will be able to access soil health information that will allow them to improve yields, efficiencies, and profitability. 

“We are very excited to make this strategic investment and partner with CropX as we continue to advance precision irrigation technology,” says Chris Roth, president of Reinke. “Reinke is dedicated to irrigation innovation to help growers produce more while providing them with labor savings and environmental efficiencies. We’ve found that same level of commitment in CropX. We believe this long-term relationship will strengthen both of our companies as we develop unmatched irrigation solutions to farms around the world.” 

CropX, which specializes in advanced technology that provides recommendations on a variety of factors, uses maps, aerial imagery, weather, modeling, user input, and its patented soil sensing technology to accurately predict outcomes. The company’s recent acquisition of CropMetrics added more than 500,000 acres of soil data to the CropX farm management platform.

Through the partnership, growers using both systems will have access to CropX’s data-driven irrigation prescriptions that they can incorporate into their Reinke irrigation control system. Growers with pivots using ReinCloud, which is Reinke’s web-based application, will be able to remotely operate their irrigation while managing CropX data through the integrated platform.

“We are extremely pleased to announce this agreement with Reinke Manufacturing,” says John Vikupitz, president of CropX. “Since its founding, CropX has maintained a commitment to be the global leader for on-farm irrigation and soil health tools. Today’s producers face mounting profitability, resource availability, and sustainability challenges throughout the world. Our mission is to provide affordable, scalable, best-in-class technical solutions to meet these challenges. We are looking forward to partnering with the Reinke team to offer producers a technical platform to enable them to realize the tremendous untapped profitability to be achieved through proper management of soil health and irrigation prescriptions.” 

To learn more, visit

Read more about

Talk in Marketing