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Technology Testing Platform Launched by Growmark

In an effort to help farmers sort through the myriad ag tech products bombarding the market today, Growmark is partnering with technology vendors from around the world to cut through the clutter. The AgValidity testing program will focus on research and development to bring FS customers the best combination of personalized solutions.

“Growmark and the FS Brand are known as trusted advisers to our customers across North America,” says Lance Ruppert, director of agronomy marketing technology for Growmark. “With our expertise, technology companies are increasingly looking for a partner to help test new products, and AgValidity will help identify cutting-edge products and services that can improve our customers’ bottom line.”

There are currently more than 20 projects in the works including analytical technologies, biologicals, soil health, and artificial intelligence applications. The test trials range in variety from row crops to fruits and vegetables.

“We are already a leader in agronomy technology ranging from FS Advanced Information Services suite of data management tools to FS crop specialists using aerial imagery deep in our growers’ fields,” says Mark Orr, Growmark vice president of agronomy. “Our research teams will now provide an additional level of customized service for FS customers.”

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