The Corn Maze Wave

There are a lot of traditions in college football, but one in particular really touches the heart. Fans in Kinnick Stadium at the University of Iowa stand in the first quarter, and wave to young patients at the Stead Family Children’s Hospital, which overlooks the stadium.  This fall, the famous wave is expanding from Kinnick to corn.

Adam Hohl farms 600-acres near Donnellson, Iowa. He also has an agritourism business with a ten-acre corn maze. He says this year’s design was a no-brainer.

"Every couple of years we try and look at a way we can give back to the community or another organization. In the past we’ve worked with the Alzheimer’s Association, last year we worked with our local tri-state rodeo. When the wave took off last year, we looked at it like, that’s a really neat thing that’s going on," says Hohl. "We’ve had some friends and family that have utilized the Children’s Hospital services before, so this kind of seemed like a perfect fit."

Hohl says they worked on the design with the University of Iowa’s trademark and marketing department, and got their blessing.

"Basically at the top of the maze, it says “The Iowa Wave”. Below that is an outline of the Children’s Hospital, and below that are three giant hands with little squiggly lines that look like they’re moving and waving to the hospital," he says.

On every home game in September and October, Hohl says one dollar of every maze admission will be donated to the Children’s Hospital.

See a photo of the corn maze and learn more about Hohl’s farm