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Tech Tip: Be Better Informed In-Season

Even before a seed goes in the ground, farmers make hundreds of very calculated decisions.

“Once they get busy, farmers start to make reactive decisions and don’t take the time to deliberate on things,” says Joel Wipperfurth, director of e-business for WinField United.

As you contemplate how you will better manage decisions in season this year, consider using technology that helps you decide whether to put your foot on the brake or on the gas.

“The markets play into that. The weather plays into that. Time plays into that,” he says. “When you get past two variables, it’s helpful to use a decision ag tool to make these multi-variable decisions.”

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