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Tech Tip: Reduce User Errors

When technology fails, more often than not it’s a user error.

“As I work with retailers, the one thing I commonly say is these are not IT problems but rather people problems,” says Joel Wipperfurth, director of e-business for WinField United.

In order to be successful with technology, he suggests meeting with everyone who is going to touch it to set goals for its use in the operation. For example, if the GPS on the tractor goes out while you’re planting, list three things that they should try. If trouble shooting doesn’t work and they continue planting, keeping a written record is the next best thing.

“There’s nothing worse than making a great plan in the winter and tossing it out the window at the first sign of trouble,” Wipperfurth says. “Get everyone to agree that they are going to stop what they are doing to put technology first where possible.”

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