Farmobile Brings Transparency to Agronomic Data
Precision agriculture has revolutionized agriculture. And who, precisely, owns the agronomic data being collected by the technology you’ve adopted is one of the hottest topics in our industry today. Yet, legal agreements have not kept pace with the many innovations. Today, there is no standard practice for agronomic data ownership or control agreements.
In general, when you purchase a technology, you opt-in to voluntarily share your data, but many of you have no idea what is being given up. Companies with permission to access or acquire data are free to monetize it any way they like or use it for marketing purposes.
“Agronomic data and social data are not equals; it’s time that legal documents clearly state their intent and clarify data control and ownership,” says Jason Tatge, CEO of Farmobile. “Too many legal agreements in agriculture are unclear, ambiguous, or even contradictory. Data ownership should be simple: Data collected from a farm belongs to the farmer. Our new data agreements represent the dawning of a new era in AgTech transparency.”
To eliminate confusion, the company recently unveiled its pro-farmer legal agreements, which clearly govern the ownership and control of agronomic data. Agreements are simple and transparent by design, and grant full data ownership to the farmer.
“If you've ever seen yield maps of your fields, then someone else has already had access to your data. The question is what happens to your data after you receive your map. Many farmers are confused about data ownership: who actually has access to their data, what data they have access to, and how they use it,” notes Tatge. “Our goal is to vastly simplify the traditional data agreement between Agricultural Technology Providers (ATPs) and farmers in an effort to build trust and strengthen relationships. We believe farmers own the rights to the data produced from their local knowledge, carefully planned input decisions, and equipment they use in their fields. We are doing the right things for the right reasons. It’s that simple.”
To learn more or to download the legal agreement, visit farmobile.com/legal.
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