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Farmers Edge Expands Reach In U.S. Market
A little over six months ago Farmers Edge, a global leader in precision agriculture and independent data management solutions, extended its reach into the U.S. market by opening a headquarters in Shakopee, Minnesota. Today the company is expanding that reach by targeting major growing regions, including Illinois, Iowa, Kansas, Missouri, Nebraska, North Dakota, South Dakota, and Wisconsin, that lack access to big data.
Farmers Edge provides growers high-quality and accurate data, as well as field-level analysis, predictive modeling, and a team of farm data scientists in established and emerging growing regions. This approach has enabled the company to secure customers throughout the world, signaling the market’s appetite for solutions that can accurately gather and analyze field-level data to enhance sustainable farm practices.
“We’ve seen Monsanto and a recent surge of new start-ups targeting the Midwest, which has a plethora of free and historical data that already exists. But trying to sell digital data in these well-established markets is a commodity game that offers growers very little in the way of new information,” says Wade Barnes, president and CEO of Farmers Edge. “Their challenge is compounded when you move out of data-rich environments like the Midwest to a state like North Dakota where the data simply doesn’t yet exist. Our strength lies in our ability to extrapolate fresh, field-level data in both data-rich and data-sparse regions. This is why we’re thriving.”
With this U.S. expansion, growers will have access to the Farmers Edge Precision Solutions package, a comprehensive turnkey system that includes: variable-rate technology, soil sampling and analysis, field-centric weather monitoring, in-field telematics and data transfer, high-resolution satellite imagery, field-centric data analytics, access to an integrated farm management platform, and real boots on the ground. Farmers Edge allows farmers to collect, store, and transfer data, enabling them to make advanced management decisions and measure results.
“In most of the world’s agricultural regions, and the U.S. is no different, existing big data solutions are falling short of what field-centric tools and talent can add. In expanding our boots on the ground here, we’re further establishing ourselves as an on-farm necessity,” continues Barnes. “In the U.S. markets, we’re ensuring growers that they have the data they need to maximize profitability, optimize on-farm inputs, and ultimately improve growing practices through increased sustainability.”
For more information on Farmers Edge, visit farmersedgeUSA.com.