Three Farm Daughters launches new product portfolio powered by GoodWheat
Arcadia Biosciences, Inc., a leader in science-based approaches to food ingredients, and Three Farm Daughters, LLLP, a family-run company, have launched their first product lines using Arcadia’s patented non-GMO GoodWheat branded ingredients.
The new Three Farm Daughters brand products powered by GoodWheat are grown, milled and packaged in the U.S. and deliver natural nutrition straight from the farm. The new products include:
* Artisan Linguine Pasta, Fusilli Pasta, and Fettuccine Pasta. Offering 9 grams more fiber per 2 ounce serving than traditional pasta and nine grams of protein per serving, these gourmet, handmade, certified kosher pastas are 150 calories per serving.
* 100% Wheat Flour. High in fiber with 50% less gluten and 30% fewer calories, this wheat flour includes no fillers, no dyes and is non-enriched.
Sales of baking staples such as flour, baking powder, baking soda and yeast through online e-commerce and grocery stores throughout the United States have been at an all-time high during the COVID-19 pandemic, and families are increasingly preparing meals at home while looking for products with superior nutrition profiles. Shelf-stable pantry categories are experiencing 19% growth in 2020 compared to 2019.
“We are moms, wives and farmers and good health has taken on a new importance for us as we feed our kids,” said Grace Lunski, co-founder of Three Farm Daughters, in a news release. “Our vision is to create everyday food staples that families can trust and bring nutritious products straight from the farm to family kitchens, especially as more cooking is being done at home.”
Arcadia and Three Farm Daughters announced a strategic partnership earlier this year to bring the GoodWheat enhanced nutritional attributes to market in an effort to fill a fiber and nutrition gap in American’s diets, say company officials. Numerous studies have found that there is a population-wide deficiency in fiber with only 5% of people in the U.S. meeting the Institute of Medicine’s recommended daily target of 25 grams for women and 38 grams for men.
GoodWheat brand portfolio of specialty wheat ingredients contains up to nine times the dietary fiber of traditional wheat, up to 50% less gluten and nearly 30% fewer calories per serving than traditional wheat products. An American Journal of Lifestyle Medicine report shows eating a fiber rich diet is associated with better gastrointestinal health and a reduced risk of heart attacks, strokes, high cholesterol, obesity, type 2 diabetes and even some cancers.
“Consumers are increasingly looking for clean labels and nutritionally-dense versions of their favorite foods for themselves and their families,” said Kevin Hodges, vice president of commercial operations at Arcadia Biosciences, in a news release. “Wheat flour – which is often used in family favorite foods like pasta and baked goods – is frequently seen as unhealthy, but alternative flours made with almonds, chickpeas or rice can compromise on taste and texture. Additionally, 90% of Americans are not consuming enough fiber, so we saw a need in the market to create healthier, wheat-based products that are also delicious. We look forward to sharing these new pastas and flour products to consumers around the world through the Three Farm Daughters brand.”
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